Google has kicked third-party cookie retirement down the road again, but most marketers are already embracing new technologies to bridge the gap. Chief among them — artificial intelligence . This technology has proved to be a game-changer for marketers, automating tedious and mundane tasks and leaving more time for high-level activities. According toCompanies must act strategically when adopting AI-powered tools. Marketers can’t build their strategy on a single AI function or application.
“Understanding consumer behavior builds the foundation for effective marketing,” said Sharma. “The ability to predict and proactively address customer needs will be a key differentiator for successful marketing strategies.”survey, 77% of people have heard of this technology, and 19% have tried it. Content creation is a popular use case among users.About a quarter of marketers use GenAI to create content.
Based on customer behavior analytics, businesses can build curated content, offers, and interactions. AI assists in all facets of message development and delivery, allowing personalization at scale. The data informs content creation, allowing marketers to develop a large set of creative assets aligning with brand voice and catering to varying consumer preferences and buying stages.
“AI empowers brands to build a deeper, more meaningful relationship with each customer. In the era of the empowered consumer, personalization is no longer optional – it's the key to driving engagement, loyalty, and growth,” said Sharma.Monitoring multiple campaigns presents a significant challenge to marketers with many other responsibilities. AI can track and report on all campaigns simultaneously, highlighting actionable insights to optimize effectiveness.
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