This week, former contributors to the sports blog Deadspin noticed something alarming: Their work had vanished from the site’s archives. There was no obvious pattern to why posts on topics such as ESPN’s attempt to create a “Black Grantland” and George R.R. Martin’s work ethic had disappeared, but it struck many alumni as likely intentional. Deadspin had recently been purchased by a new owner, Lineup Publishing, with ties to the online betting industry.
Prior to jumping into sports media, he appeared on a popular sailing YouTube channel, where his captain described him as “the Swedish salty sea dog.” He has also moonlighted as a music producer. David Woodley, chief revenue officer at the basketball media company Ballislife, says Noremo and Booker’s plan looks potentially straightforward.