Ads on Facebook, Instagram for explicit 'AI girlfriends' prompt Meta crackdown

The discovery of tens of thousands of racy advertisements for artificial intelligence-generated "girlfriends" across Meta apps prompted the social media giant to scrub its platforms of the explicit content in recent days. An investigation by Wired published last week found more than 29,000 instances in Meta's ad library of ads for "AI girlfriend" apps on Facebook, Instagram and Messenger.

Wired said the ads appear to violate Meta's policies prohibiting adult content, and said around 2,700 of the ads were active when it contacted Meta about the issue the week prior. "When we identify violating ads we work quickly to remove them, as we’re doing here," Meta spokesperson Ryan Daniels told the outlet. "We continue to improve our systems, including how we detect ads and behavior that go against our policies.

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