Mark Zuckerberg’s Meta, the parent company of Facebook and Instagram, has come under fire for flooding Facebook and Instagram with ads promoting sexually explicit “AI girlfriend” apps while simultaneously cracking down on content posted by human prostitutes.that an investigation has revealed that Meta’s social media platforms, including Facebook, Instagram, and Messenger, are currently hosting thousands of ads promoting sexually explicit “AI girlfriend” apps.
However, while these AI girlfriend ads proliferate, many human prostitutes complain that Meta unfairly polices their own posts and accounts more harshly. Gemma Rose, director of the Pole Dance Stripper Movement, argues that if she posted similar content, she would be “deleted in an instant.” Prostitutes and advocates argue that Meta applies a double standard, allowing chatbot apps to promote NSFW experiences while barring real women from doing the same. They point out that women have faced account suspensions and content removal for discussing sex education, positivity, and their work.‘s survey of Meta’s ad library found at least 29,000 ads for explicit AI “girlfriends,” 19,000 using the term “NSFW,” and 14,000 offering “NSFW AI.
When contacted by Wired, Meta said it prohibits adult content in ads and was reviewing and removing violating ads. However, thousands of such ads remained active days later. Critics argue this exemplifies the paradox of Meta’s censorship — silencing real women while allowing “scammy” AI apps to flourish.
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