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Apple’s Safari Browser May Let You Erase Ads Completely With New AI Makeover

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APPLE News

Safari,Ipad,Online Advertising

Safari could look more like Arc Browser on iOS 18 and macOS 15 with new AI summaries handled on-device.

Microsoft Edge and Google Chrome are already being drowned in new AI features, so we suppose it was inevitable that Apple would also try to shove some AI activities into its default browser. With Apple reportedly jumping on the AI hype train for iOS 18 the company at the end of 1 Infinite Loop may try to shove AI summaries and browser assistants into Safari in a move that’s reminiscent of the existing Arc Browser.

1Blocker in particular tells Safari what parts of the page to open, which also may help increase the speed at which the page loads. Of course, advertisers and online publishers would not be happy about any built-in ad-blocking features. The click-centric publishing model is already flailing with the greater push for AI in Google Search. But this is still extremely early, and code found inside Safari 18 does not necessarily point to how Apple plans to roll out these features, if at all.

 

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