How Generative AI Can Help Overcome Information Overload in Online Shopping

Shoppers are suffering from information overload, according to new research from Accenture that taps the consumer mindset. The authors of the report said consumers are overwhelmed by too many choices and too much marketing. As a result, many are abandoning their online shopping cart.

It doesn’t matter what category is being shopped. The challenges “are not confined to big-ticket items,” Accenture said, adding that consumers “feel less confident about booking a hotel than buying a car; booking a flight is nearly as nerve-wracking as getting a mortgage, and choosing a moisturizer is on par with buying a washing machine.”

And when it comes to inspiration and product discovery, Standish said that consumers “are hard-wired for more natural, conversational, human-to-human interactions. GenAI offers a chance to capture the entire purchasing journey, from inspiration to ideation to transaction, as part of a single, seamless, natural conversation.”For retailers and brands that have yet to make the investment in generative AI, the clock is ticking.

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