Sony Bravia 9 Mini LED TV First Look - The Future Is (Seriously) Bright

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Bravia 9,Bravia,Quantum Dot OLED

I've spent the past 25 years writing about the world of home entertainment technology--first at Home Cinema Choice magazine, where I became Deputy Editor, and for the past 20 years on a freelance basis.

Sony has taken an admirably apolitical approach to TVs in recent years, simply trying to offer a bit of everything in its range in a bid to ensure that it offers something for everyone. Even so, though, Sony’s addition over the past couple of years of award winning flagship TVs using new, fast-improving Quantum Dot OLED technology had got me wondering if the brand’s LCD TVs might ultimately start to be sidelined into ‘budget model’ territory, as has happened with a few other brands of late.

So the first thing I should say about the Bravia 9 is that it certainly delivers on that brightness theme. In side by side tests against both one of Sony’s 2023 X95L flagship Mini LED models and Samsung’s 2023 S95Cs, the Bravia 9 left both of these illustrious rivals looking positively dull by comparison.

The Bravia 9’s backlight controls also help to get more impact out of the screen’s high brightness by delivering a level of light control from the LEDs in bright picture areas that leaves the X95L for dead.

The Bravia 9 seems to deliver its light control during the latest demonstrations, too, without either aggressively dimming down bright highlights to avoid blooming, or suffering immediately obvious signs of shadow detail loss. Again, it actually performed better in this respect than either of its latest demonstration rivals, revealing pretty much the same amount of subtle detail in even the darkest picture areas as the professional HX3110 mastering monitor.

While the various advances of the Bravia 9’s new backlight system are its headline act, there was plenty else to admire too during our reasonably in-depth demonstration in March. Colors, for instance, enjoy a phenomenal level of intensity and volume thanks to the extra brightness and peak light controls - the S95C, in particular, looked really drained of saturation in really bright areas compared with the Bravia 9.

 

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Sony’s new Bravia TVs boast powerful processors and a Prime Video calibration modeLawrence is a contributing reporter at Engadget, specializing in our AI overlords, musical doodads and, of course, garden variety gaming and tech. To that end, Lawrence once lost badly in multiplayer Mario to Nintendo’s own Shigeru Miyamoto, who laughed gleefully as he threw him down a pit.
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