How an iPhone Powered by Google’s Gemini AI Might Work

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Supercharged Siri. AI image editing. Smart “snapshots” of your day. We asked some experts to forecast how Apple might use Google’s Gemini platform to enable new AI-powered applications in iOS.

It also raises lots of questions about how Gemini would function on Apple’s devices—and which company would remain in control. Neither Apple nor Google have publicly addressed the news, and neither company responded to requests for comment before this article was published. There's also the possibility that the deal could fall through, seeing as how the hype around such a collaboration is drumming up some unwanted attention.

Apple's big software development conference and product announcement showcase that usually takes place in June, is looming. As it approaches, those simmering expectations about the company's generative AI strategy will reach a boil. “An Apple response of just focusing on face computers or adding more widgets is going to feel fairly hollow,” Gartenberg says, because when it comes to AI, “Apple really needs to have something it can show by June 2024.

 

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