Samsung Makes Surprise New Offer To Galaxy S24 Buyers

Thursday, Jan. 11, 2024. Samsung Electronics Co. is turning to artificial intelligence features to revamp its flagship Galaxy smartphones, betting that the technology can give it an advantage over Apple Inc.'s iPhone. Photographer: David Paul Morris/BloombergThe Korean company has knocked 10%-off all Galaxy 24 models when buyers use the code “7DAYS” at checkout. As you may have guessed, the sale lasts for seven days and ends on March 19th.

Samsung, Google and now Motorola have been aggressively discounting their smartphones this year. Google has repeatedly slashed the price of its Pixel 8 range since the phones launched, and it even ran back-to-back discounts at the beginning of 2024.In an attempt to get users to download its shopping app, Samsung is running a long-term promotion that knocks 5% off orders for first time users.

There is some logic to this aggressive pricing. Major smartphone makers, such as Google, are hoping to push more users to sign up for their subscription services. The Search company recently addedGalaxy S24 and S23 AI features in the future . But, to get people to join a subscription, they need to have the hardware first—hence the increasingly aggressive device price war we’ve seen play out in the last few months.Google has once again slashed the prices for its Pixel 8 range, responding to Samsung’s surprise sale. As I mention in this story, this isn’t the first, or even second time, Google has launched a sale for its smartphone range since it debuted last October. But this is one of the bigger sales.

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