Google may be ready to 'put the brakes' on Pixelbook innovation, analysts say

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“It could be that they feel like the goal of the Pixelbook has done what it needed to do and now it can just be a product they maintain, versus push innovation on,' says one analyst.

"It could be that they feel like the goal of the Pixelbook has done what it needed to do and now it can just be a product they maintain, versus push innovation on," Bajarin said.

"It could be that they feel like the goal of the Pixelbook has done what it needed to do and now it can just be a product they maintain, versus push innovation on," Bajarin said. "I think that a lot of consumers are not there yet mentally," Milanesi said."They look what the PC can do and they look at Chromebooks as a shell, and therefore expect them to be a lower price."

Instead, he says the Pixelbooks aimed to show original equipment manufacturers what a Chromebook was capable of becoming. As for whether Google would ever introduce new Pixelbooks at a lower or middle tier price, Bajarin said that doing such would be unlikely, given that it would put Google in competition with OEM partners helping to grow the Chromebook market.

"I do believe they still have product coming, but it could be that the goals that they set out to bring new features and new designs to the categories, they've achieved that," he said."So [Google doesn't] need to do as much now going forward. They'll keep a product in the market, but they don't necessarily need to do all the heavier R&D and all the engineering needed to create great examples of Chromebook.

 

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