A recent survey has shown that the Malaysia Airlines Berhad brand is still healthy amid its various scandals and calls for it to be shut down. — AFP pic
And according to its findings, it seems Malaysians still view the national carrier in a positive light. “Malaysia Airlines is an interesting case study, as few brands have experienced the range of challenges it has faced in such a short period of time,” said YouGov Asia Pacific head of Data Products Ervin Ha in a statement today.Subsequently, there was a dip in MAB’s Buzz scores, which asks what people have heard about the brand in the past two weeks.
Even news of a sub-brand ‘Amal’ to provide Hajj and Umrah pilgrimage flights to Saudi Arabia on February 12 this year couldn’t save their Buzz scores from slipping further down.It said the brand’s current customers are most likely men aged 30 to 44 working full-time earning more than RM10,000, while in the past the passengers were mostly young single women aged between 16-29.
4 once, get d right person 2 head MAB & govt must stop interference in its running unless very necessary.