Meta Is Using Snoop Dogg, Paris Hilton, and Tom Brady to Get You to Like AI

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The tech platform is hoping to lure younger users with characters that have more personality than the average virtual assistant

-like text field. He said that the aim was to add voices, perhaps by next year. Zuckerberg further noted that the apps have “limitations” that will be apparent once users try them, and — unlike Meta AI — rely on information that may be more dated.

Meta seems to be bullish on the concept, promising in their release that new characters were on the way, embodied by the likes of Bear Grylls, Chloe Kim, and Josh Richards. And the company recently posted aon LinkedIn seeking a full-time “Character Writer” to work on their generative AI team. Experience in Hollywood was among the preferred qualifications for applicants.

Leading up to Meta Connect, chatter about the AI personalities indicated problems that may resurface as they become widely available across Facebook and Instagram. According to abased on internal company documents, the unintended side effects of giving the chatbots more personality included misogynistic comments from a bot called Gavin, while an employee worried that an alien-themed bot eager to learn about human experience could be seen as “purposefully designed to collect personal information.

But whatever headaches the new bots bring with them, Meta won’t be suffering alone. Probably the closest analogue to their AI characters is Snapchat’s My AI, a bot that acts like your close confidante — and has been shown to generate inappropriate responses, telling a

 

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