Meta Launches AI Chatbots for Snoop Dogg, MrBeast, Tom Brady, Kendall Jenner, Charli D’Amelio and More

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Meta has turned more than a dozen celebrities and influencers, including Snoop Dogg, MrBeast, Kendall Jenner, into robots.

Meta CEO Mark Zuckerberg, in unveiling the new AI chatbots, said the company wanted to create AIs that have distinct personalities, opinions and interests. “This isn’t just gonna be about answering queries,” he said. “This is about entertainment and about helping you do things to connect with the people around you.”

For now, the celebrity chatbots respond in text — their avatars don’t actually speak their responses. Zuckerberg said voice for the AIs will come probably early next year. The celebrity chatbots are in addition to others based on Meta AI, which the company calls “an advanced conversational assistant,” available on WhatsApp, Messenger and Instagram . Meta AI can give you “real-time information” through Meta’s search partnership with Microsoft’s Bing and is able to generate photorealistic images based on your text prompts, which you can share with friends. Initially, it’s available only in the U.S.

Currently, the chatbots’ knowledge base is “limited to information that largely existed prior to 2023, which means some responses may be dated,” Meta noted. The Meta AI chatbots are powered by Llama 2, the company’s large language model database.

 

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