Meta is putting AI chatbots everywhere

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The Meta AI assistant is coming to WhatsApp, Messenger, and Instagram, along with dozens of AI characters based on celebrities like MrBeast and Charli D’Amelio.

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For anyone who has used OpenAI’s ChatGPT, or other chatbots like Anthropic’s Claude, Meta’s AI will immediately feel familiar. Meta sees it as a general-purpose assistant for everything from planning a trip with friends in a group chat to answering questions you’d normally ask a search engine.

Ahmad Al-Dahle, Meta’s VP of generative AI who has been leading the assistant’s development, wouldn’t tell me exactly what it’s trained on. He described it as a “custom-made” large language model that is “based on a lot of the core principles behind Llama 2,” Meta’s latestThe rapid adoption of Llama 2 has helped Meta refine how its own assistant works, he says.

 

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