On top of the actual sodas, Coca-Cola has also introduced digital experiences and features with some of the launches so fans can immerse themselves even more in the concepts behind each drink. Anyone who purchased the Starlight flavor, for example, could scan the can or bottle to access an augmented reality"Concert on a Can" featuring popstar Ava Max.There, they can filter photos through ato envision what their current reality could look like in the future.
" Coca-Cola also teamed up with the fashion brand AMBUSH for a limited edition line of apparel and accessories inspired by the future. It will become available this fall on the brand's"The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences," Vlad said in the.
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