Coca-Cola drops new zero sugar drink created by AI: ‘Taste the future’

Coca-Cola’s newest mystery flavor is here — and it was created by AI.

“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like — and what kind of experiences would a Coke from the future unlock?” Oana Vlad, Senior Director of Global Strategy at The Coca‑Cola Company,The creation was generated by “understanding how fans envision the future through emotions, aspirations, colors, flavors and more,” combining insights from AI with...

Aesthetically, the zero-sugar drink has an “equally futuristic — and optimistic —visual identity” with a silver base featuring violet, magenta and cyan details.

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