Now, as businesses and consumers toy with the capabilities of generative artificial intelligence in many aspects of their lives, criminals are right there with them.Fighting fraud is a constant battle, but agencies can build trust with and improve protection for individuals by reinforcing critical points of contact.By enabling enterprises to sign their own calls, STIR/SHAKEN can continue to evolve and improve.
For any global organizations that rely on offshore contact centers and remote branch offices to run their business, the ability to properly comply with the intricacies of the STIR/SHAKEN framework has become table stakes.To restore effective brand communications and fruitful customer engagement to the phone channel, businesses must implement tools that can close the gap in the omnichannel consumer call experience and deliver trust and brand value through the phone call.
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