Council Post: As AI Emboldens Fraudsters, Businesses Must Protect Their Customers From New Threats In The Phone Channel

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Now, as businesses and consumers toy with the capabilities of generative artificial intelligence in many aspects of their lives, criminals are right there with them.

Victims have already paid significant sums to help a loved one on the other end of the phone, only to learn that the familiar voice was generated by AI.

The Federal Communications Commission mandated that all Communications Service Providers in the U.S.Essentially, with STIR/SHAKEN, those originating a call must authenticate and digitally “sign” a caller ID to indicate its legitimacy. Carriers receiving the call must then validate that signature before allowing it to proceed to a consumer.

As a result, others in the ecosystem, such as mobile operators and consumers, gain assurance that only vetted, legitimate calls are passing through.

 

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