Universal Music Group — one of the world’s leading music companies — and Google are in negotiations to license melodies and vocal tracks of artists to be used in songs generated by artificial intelligence ,The talks have been confirmed by what the FT reports are “four people familiar with the matter.” The companies are reportedly aiming to create a partnership between the music industry and Big Tech in order to manage the rampant emergence of AI-generated deep fakes.
Mainstream AI usage has sparked concern among major music industry leaders due to the amount of “deep fakes” using musicians’ likenesses. Clips of AI-generated Drake and Kanye West began to go viral around April. Many have since been takenThe fact that this AI generated audio of Kanye West doing a cover of Drake's"Hold On, We're Going Home" sounds just like the real Kanye is scary and exciting.Exciting part: this could unlock new doors of creativity.
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