Universal Music and Google in Talks to Combat 'Deepfake'

Discussions between Google and Universal Music are at an early stage and no product launch is imminent. / Photo: Reuters Archive

Alphabet's Google and Universal Music are in talks to license artists' voices and melodies for artificial intelligence-generated songs,The music industry is grappling with"deepfake" songs, made using generative AI, that mimic artists' voices, often without their consent. The goal behind the talks is to develop a tool for fans to create tracks legitimately and pay the owners of the copyrights for them, the report said, adding the artists would have a chance to opt into the process.

The music industry, the report added, spent years battling with YouTube over copyright infringement, but the two sides established a system that now pays the music industry about $2 billion a year for these user-generated videos. Discussions between Google and Universal Music are at an early stage and no product launch is imminent, while Warner Music is also in talks with Google about a product, the report added.

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