The technology has pushed negotiations into unknown territory, and the language used can sound utopian or dystopian depending on the side of the table. Here's a look at what the unions and their employers each say they want.As the technology to create without creators emerges, star actors fear they will lose control of their lucrative likenesses. Unknown actors fear they'll be replaced altogether. Writers fear they'll have to share credit or lose credit to machines.
Actor and writer Johnathan McClain said the battle echoes fights over automation across other industries, but foretells many more to come as tech becomes better. The AMPTP said in a statement in response that its offers included an "AI proposal which protects performers' digital likenesses, including a requirement for performers' consent for the creation and use of digital replicas or for digital alterations of a performance."
They would be willing, potentially, to shape stories with help from AI software. But they do not want it to affect the credits that are essential to their prestige and pay.
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