Meta's Threads app logo is seen in this illustration taken July 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
The Facebook and Instagram owner also has been actively embracing an algorithmic approach to serving up content, which gives it greater control over the type of fare that does well as it tries to steer more toward entertainment and away from news. Pai added that posts on Facebook or Instagram rated as false by fact-checking partners - which include a unit at Reuters - will carry their labels over if posted on Threads too.
Conservative personalities, including the son of former U.S. President Donald Trump, complained of censorship after labels appeared warning would-be followers that they had posted false information. Another Meta spokesperson said those labels were an error.Further challenges in moderating content are in store once Meta links Threads to the so-called fediverse, where users from servers operated by other non-Meta entities will be able to communicate with Threads users.
Alex Stamos, the director of the Stanford Internet Observatory and former head of security at Meta, posted on Threads that the company would face greater challenges in performing key types of content moderation enforcement without access to back-end data about users who post banned content.