The Balenciaga Meme, Explained

on March 15th by YouTuber demonflyingfox, the video reimagines the iconic inhabitants of Hogwarts as stern-faced fashion models, with razor-sharp cheekbones and slick robes, set to the song"Lightvessel" by Thip Trong.

The video quickly went viral, currently boasting more than 4.6 million views, spreading to TikTok and Twitter. Soon, AI hobbyists began to experiment with similar prompts, one of the most famous being “Generative AI is often used to blend clashing aesthetics together, to create the kind of images that burn in your brain, and subsequently go viral. After all, meme culture has always gravitated toward unsettling imagery that is subtly “off.

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