Why is Kid Rock shooting Bud Light cans? Explaining the latest anti-trans boycott.

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If you've spent any time on the internet this week, you've probably seen the viral video of Kid Rock — near a lake and wearing a gray 'MAGA' cap on backward — shooting at a table topped with a stack of Bud Light cans with an assault-style rifle.

Photo illustration: Yahoo News; photos: Dylan Mulvaney via Instagram, Kid Rock wia TwitterIf you've spent any time on the internet this week, you've probably seen the viral video of

, which has been viewed nearly 50 million times since it was posted to Twitter on Tuesday night."F*** Bud Light. And f*** Anheuser-Busch." Well, the answer, as it turns out, is fairly simple and has nothing to do with the country-rock performer’s taste in domestic beer.promoting Bud Light as part of a sponsored partnership with the brand.

Right-wing media figures, including some on Fox News, quickly called for a boycott of Bud Light and Anheuser-Busch, the St. Louis-based company thatOn Wednesday, country music star Travis Tritt"I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,"."Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled.

 

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