Like how those pants look on that model? In the future, that model might be as real as Barbie., Levi Strauss & Co. announced a new partnership with Lalaland.ai, a “digital fashion studio that builds customized AI-generated models.” The company says that later this year, it plans to start testing using these AI-generated models to showcase its clothing instead of having to pay a human model to do so.
Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co., tried in a statement to reassure human models . Bolles says that while the technology will help the company increase the diversity of models showcasing its clothing, it will “likely never fully replace human models for us.”
The company says that it currently is common to only see one model showcasing each of its products. With AI-generated images, Levi Strauss & Co. says it can “enable customers to see our products on more models that look like themselves, creating a more personal and inclusive shopping experience.”
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