Levi Strauss says that it generally has one model for each of its products, but understands that buyers might want to shop for clothes with models that look more like them.
“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co says. Levi Strauss says that diversity, equity, and inclusion are a “top priority” for the company and says that while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using. The company says that over the past year, it has been working to assure that not only its own workforce is diverse, but that those both in front of and behind the camera reflect its “broad consumer base.
DEI mob will NEVER be satisfied. It's pathetic that LEVIS even tried to cater to it in the first place. As if the marketing world isn't already POC heavy.... not representative of real numbers.
Honestly, there's a good idea in here. Imagine if you could post your stats (age, height, weight, gender, general build) and you got an image of a someone matching those details wearing the clothes.
Hey LEVIS guess I’m going to find somewhere else to buy pants because this is an absolutely absurdly stupid thing to do.
ive seen a lot of stupid shit on this app, yet somehow im still impressed with how mind-blowinlgy dumb this is. literally just hire people it is not that hard
Bravo LEVIS . Fake diversity to be 'trending' as diverse as possible 'in moderation' after company tastes... Without real people who cause real diversity... Completely against the principle of true diversity.
At a glance I suspect this news. Would Levi's actually risk this level of blowback? Seems like an easily avoidable PR nightmare.
There is nothing diverse about NOT hiring diverse models… 🤦♀️
Y’all couldn’t just hire models of color? Lol
fake people are really diverse.
Well THAT happened quickly.
HWHAT?
I want to meet the exec who thought this wouldn't be a catastrophic pr move and give them a carbon monoxide detector.
It's not to increase diversity, cost less than hiring people.
Great idea, it's not like there are diverse ACTUAL HUMAN BEINGS they could PAY.
they could just hire more diverse models
You won't get diversity by using AI models trained on a non-diverse dataset. this is about saving money not being inclusive.
Taking jobs away from actual humans And using diversity to justify it Wow
Thats not diversity. Diversity is hiring people from all ages, color, race, sex, creed. As in People. Not drawings.
Can't they just, you know, pay actual people?
This is so got damn stupid. All y’all have to do is hire more diverse models who are human lmao. I hate it here.
that is pathetic 😒 😑 I am glad Levi's don't look good on me or I'd care more 😆
I'm glad diversity that was *inclusive* of actual humans lasted a whole 3 years 🤣 WTF
Wait'll CNN gets wind of this.
They would rather use the robot than.. pay people of colour? Holy shit.
Maybe we should all wear AI suggested clothes and give the people at Levi's a ( very long, richly deserved) break.
What about HIRING brown people? Wouldn’t it be cheaper to just flip the script? Get rid of all you white hires and only hire black and brown people! That would lower your staff numbers by 90%! Think of the savings
Shame on you, LEVIS. If you were truly committed to diversity, you would hire diverse people. Instead, you're trying to save a buck and disguise it with more palatable language.
So… now basically non of your “models” we’ll be wearing real clothing All CGI I don’t think that’s a great advertising strategy. I’ll be skeptical of how the real clothes would look. You should just continue to higher real models and pay real POC people for their work.
LEVIS wtf
Hahahahaha! That’s equity for you! Who can we blame for this one? Queue the social media loonies!
AI is the end of human society.
Hiring vs. AI isn't the issue. Diversity and all that isn't the issue. It's just a smart business move to grow sales. Sad though that Levi's couches it in terms of social justice.
Yikes
Guess I’ll never buy another pair of LEVIS again. How disgusting to use “AI” instead of hiring real people.
There are literally POC models that need jobs but ok🫥
😭
cc Eramdam in case u missed this shit
How shocking.
Can y'all just hire actual diverse people though
So your definition of diversity and inclusion, is to NOT include diversity. You want to avoid providing paying jobs to non-white models. Got it! LEVIS Don't do this. Hire diverse people to increase diversity, please!
Understandable, considering how difficult it is to find models of a certain type that are under 300 pounds.
So you’d rather generate diverse models rather than hiring real life people of different races?! That is not a good look…
Or, and hear me out on this one, maybe hire some POC models?
And lower the cost of advertising!
Instead of real people who ARE diverse and would love to have a gig?
Capitalists just hire brown people challenge.
Levi's continues the American tradition of 'using Black bodies' but while avoiding having pay actual Black people in order to do so?😬
That's one way to fire/lay-off people, then save face by saying you're doing it for 'inclusion'.
They could just, y'know, just use some non white models.
if only there were real people who were black and brown...this ain't it, as the kids say.
This might be the most racist thing I've ever read. And they won't even understand why.
Levi Strauss going for marketplace suicide was not on my 2023 Bingo card. Just hire diverse models. Not rocket science.
Did LEVIS think that couching this under 'an attempt to expand diversity' would help mask 'we've decided paying to take pictures of people is too expensive'?
This is great. The end result is less models of color, different ethnicities. Future, we’ve seen it, we failed.
Boycott them. Hire real people from marginalized communities, or f*** the entire hell off.
It's not used to help the diversity of the model industry, it's used to help the corp to reduce cost.
Why not just, gee I dunno, hire actual diverse humans to increase the diversity of the models? 🙄
:/ everyone’s acting like they’re forced to buy Levi’s shit pants. Fun fact, they’re allowed to advertise however they want, and you, as a consumer, are allowed to buy whatever you want.
'We are so racist we can't give diverse people gainful employment and recognition, so we will use technology that steals their talents so we can have the appearance of diversity while not having to cede anything to the browns' is a type of white supremacy I didn't imagine.
Or they could... you know, hire a more diverse cast of actual models.
No
Or…hear me out…hire a diverse group of ppl?
Instead of just… nvm lol
Replacing minorities with AI generated models is evil and bigoted.
This is so extra lmaooo
What about, you know, hire real life models?
Hyperfocusing on diversity to the point you just stop hiring brown people lmao
Crazy idea, they could just hire them
Taking the art of Missing the Point to new heights
This is INSANE. There are super models who come from all over the world. Certainly they could hire REAL people somehow... some way. I think we should boycott companies that use AI models.
This sounds so similar to feminist movement going through hostile takeover by men dressed as women... Looks like AI doing a hostile takeover of people's different groups etc... Is going to happen.. so technically actual victims don't benefit at the end 🤔.
They're that desperate to not pay Black models
Kampungan
Cool. One less brand to buy. You lost my business, Levi's.
This is racist and dehumanizing bullshit LEVIS. My family has bought Levis for a long time, but that changes today.
All Silicon Valley tech aids white supremacy.
bully corporations
LEVIS Hire actual POC models, this is ridiculous.
If you're white & don't understand the problem, let's try an experiment Use AI to generate images only of white models, and real people for everyone else. At the same time, let's make white people the poorest ethnic group who need work the most. Or, imagine you aren't white.
Diversity isn't just so people can look at others and only see their skin colour. It's about being fair to people regardless of their ethnic origins. Kids might look at that and think 'Wow, I can do that job?' But then later realise 'Oh no, I was right the first time, I can't!'
No one wants this!! Puts SO many people out of jobs, models, stylists, photographers, lighting assistants, project managers, makeup artists, hair stylist, set design! And as a consumer I want to see REAL women.
LEVIS I ain’t never buying another pair
WTF?
Wow. That’s crazy! Because hiring creators of color wouldn’t make sense. What?
Also, bc Levi's fit been off for years
wth
Hey LEVIS this is completely stupid.
This should be a crime
Someone referred to this as DigitalBlackface I think they have a point
'to increase diversity among it's models'
Read carefully: they're firing all models of color. The white ones are still to participate in live photoshoots.
It's almost like they're generating fake poc just to avoid paying real poc
Hate to tell you, but pictures aren't people
There's no diversity in pixels.
If they were going to go this route, they could've just used the 'dropper' icon in MS Paint
They're shit jeans anyway. Get real denim
Or Levi’s could continue hiring real, diverse models! I don’t want to see what clothes look like on what a computer thinks my body looks like. I want to see actual people.
i wouldn't want to hire them either, you are making the right choice
Lol they rather use AI instead of hiring diverse model…make it make sense
Levi's is so gross
They couldn't hire actual diverse models a long time ago?
Oh the difficulty of picking pretty people of all colors and sizes.
Am I reading that correctly?
Are black people and poc that hard to find?
Epic fail!
Weird way to spell “profit from not hiring models”
Rather than hire more black and brown people we will hire no people. Got it.
AliciaMarieBODY Prepping for the apocalypse of unemployment from AI
Thanks, I hate it
Computer generated tokenism is not 'increased diversity' 🤨 LEVIS
I suggest y’all stop buying or supporting any entity who’s is trying to do this AI shit. You will regret it if you don’t take a stand now
Missing the point in so many ways
Or Levi’s could just, you know, hire a more interesting and diverse set of models
That doesn’t make actual sense..
Still hung up on how Levi is considered a 'fashion brand'. back in my day...etc.
Literally anything to avoid hiring POC 🙄
How will having no models increase diversity? And why is increasing diversity the ideal goal anyway?
So instead of hiring POC models so people can see how the clothes would look on their body type, they're going to have fake models?
MAGATs: 'Racism isn't that big a problem.' Levi: 'I would literally rather use AI than hire black models.'
Sounds like diverse people should quit buying Levi's since they don't really want POC models to really wear their clothes, right? Big thumbs DOWN, LEVIS .
Are they going to look like the AI generated salad demons?
Gross
LEVIS DO BETTER
About time we had representation for the 17-fingered.
This is the stupidest shit ever. Hire diverse models and pay them. What a pathetic way to further discriminate minorities while making money. Its sick how many ppl will be deceived not knowing an ad isnt a real person wearing the real clothes to see what they actually look like
Not even surprised corporations would rather make up people just to not pay actual people. Scummy as hell, especially while using diversity as an excuse. That’s extra scummy.
What the actual fuck?!
Enfknsane!
This way they can get diversity points without actually hiring diverse people.
anybody who champions ai generated images get the wall
meaning they will NOT give actual job opportunities to any actual POC people 🤮🤮🤮
levis must just say they can’t afford models and not this nonsense like there is no real diverse models
What?
So neat Levi’s has figured out a way to pretend they care about POC without, you know, actually having to hire and pay them! I’ll be making sure I avoid any Levi’s clothing from now on✌🏼
1) fake model photos are so bad, when my gf tries to buy clothes we make fake fun of how ugly, uncanny and useless the pics are now that they're all faked. If you can artificially alter the dimensions of a model or clothing it completely defeats the purpose of the pic
... Dude, they literally are the default American Jean brand. Why companies gotta cosplay broke
Or they could just hire different actors? This isn’t about diversity, this is about them not having to pay people.
Anyway boycott LEVIS
I guess Levi's couldn't find actual diverse human beings or something. Adding them to the list of products/companies I don't support.
Hire minority creators then you cowards
I think you meant to say, 'Levi's will start using AI-generated people in order to avoid hiring actual diverse models'. 🤔🤔🤔
Wow I hope Levi's goes under
“Why pay them when we can just create them?!”
MacMcCannTX hope Levi’s doesn’t make gloves
Blackface 2.0
Or they could, idk, hire more diverse models
Why give money to non white models when computer generated models work for free?
What💀
Or LEVIS hire actually people of diversity instead.
Will they all have six fingers and really long thumbs?
CTFUUU(/)/$/?:8;!!($;8; i actually jbol OMFGGGGGGG hsbsbs
Or you know, hire actual real people to do that?
AKA “Now we can heir less minorities”
So pretending there are diverse people without actually paying diverse people to do this. It's fucking 21st century blackface.
Butlerian Jihad when?
LEVIS hates POC
It is not about diversity, it’s about money. Greenwashing in the photo-model world. 👏🏻👏🏻👏🏻
LEVIS 'increasing diversity among its models' by literally just not paying any models at all is a wild concept
'We can use AI to save money, by not having to pay actual models.' 'But, people will attack us for not using actual models.' 'Let's say we are doing it to 'increase diversity.'' - Actual meeting at Levi's. Probably.
we don’t want to pay poc to model for us but we will pay someone to generate one
Never buying LEVIS again
💀💀💀💀
Because Levi's hated the idea of giving money to a more diverse group of models?
Aka “We don’t wanna hire people of different ethnicities and pay them, we wanna steal their likeness and keep the money to ourselves.”
Lol fine we'll give you diversity but we're not paying anybody.
Are we replacing 'Victoria's Secret,' with Levi's now? Cause I bet Jax could come up with something. 😏
Couldn't they just hire more diverse models?
Look at the hands.
You couldn't just, maybe, hire some actual humans?
Wow this is so much better than actually hiring a diverse cast of models because
psa unitedbyblue makes better jeans anyways that are frequently on sale for way less than LEVIS
Welcome to capitalism
Cool, so this means the cost of theit pants will drop right? Since they're saving all that money not hiring models and doing photo shoots right?
wow that is so outrageously racist. why don’t you employ real fucking diverse models. horrible horrible horrible.
Sounds like blackface to me.
Why not just... hire diverse models?
LeviStraussCo Or you could, you know... hire more diverse real humans? How about that, you capitalist jerks?
AI-generated pictures of people. Not AI-generated people…right? Right?!?
Damn the lengths some people with go to in order to avoid interacting with human beings with a different face.
*reads article first* Wow. Apparently real people that reflect the entire spectrum of human diversity do not exist. Finally, Levi’sf can model clothes for plus sized people of color because those models do not exist in real life. Hurrah!
Gross.
Jeebus
That’s not how diversity works
JUST HIRE THEM YOU CHEAPSKATES
Just hire some bally models.
Real and diverse people actually exist and would have loved to work with them… such a shame they’d rather steal and cheat
Or you could hire people, give them money to buy things, you know? Do the capitalist thing and move the economy
'LEVIS will start using computer-generated drawings instead of people who aren't represented enough' also, the whole reason i want to see a model wear clothes i'm thinking about buying is because i want to see what it looks like on a real person. what is the point of this?
LEVIS You guys are aware that Black people exist, right? You can just...hire one to be a model?
Simply pathetic LEVIS
AI models are such a stupid fucking concept. I wanna see what the outfit looks like on a person, not what a AI generated version of the outfit looks like on an ai generated person. It's false advertising
There should be legislation to require every company using AI-generated models/actors in ads to post a disclaimer saying 'We are using AI-generated models because we are too cheap to hire people' the same way pharma ads have to disclose to their side-effects.
The point of modelling clothes is so customers can see an accurate representation of how the clothing item fits a REAL HUMAN BODY. Not only is it absurd to computer generate diversity instead of hiring real diverse people, but this completely defeats the purpose of model photos.
brown-washing of the worst and most offensive sort; company wants you to think its ethical and diversity-led; in fact, it supports oppression and inequity. Avoid this company.
Yo, levi’s…you could just pay fat people. I’m a fat people and I could use the money. Plus I got a fat round donker
Nope.
The comments did not disappoint.
This is not diversity LEVIS. It is digital black face. Pay diverse models don’t steal their identity.
Hire POC instead of this crap. This is not how to be inclusive.
When I had a contract with a large photo/modeling service that did custom briefs for brands they charged double for models who weren’t super skinny because they were “harder to find” 🙃
You are literally saying the AI will only impract whether minorities get hired.
I can buy other types of pants.
Well obviously not going to buy Levi's ever again. The fuck is wrong with you?
Levi’s wants to avoid paying POC so bad
Fucking brilliant. Instead of celebrating actual diversity and paying real diverse period, they just slap their product on fake ones and don't actual celebrate anything but their bottom line. Trash decision.
Because there is definitely no other way they could do this.
or just hire poc for modeling
Just... hire models.... hire models.... HIRE MODELS! HIRE REAL PEOPLE!
Aside from the fact that this is such a lazy techbro solution, does this mean Levis plans to not even create the clothes it'll advertise? They should just go all the way and pivot to selling AI generated jpgs of people wearing Levis! I hear there's some blockchain tech for this.
The fuck?
Disgusting shortcut, they’re just cheaping out so they don’t have to hire real models
You know what's a good idea ? Following Abebab and learning about how AI might worsen existing societal problems rather than solve them.
This is fucked
If you wanted to “further your diversity, equity and inclusion goals” you would hire diverse models. This is a joke.
You could just.. you know... hire some brown ppl.
I honestly think it would’ve been better that they just said they wanted to save money cause this diversity take ain’t it….
You could just... Hire diverse models. This is very liberal. Appropriate minority appearances to feign diversity while driving over the actual minorites.
“We got rid of people, pat us on the back.” Is one hell of a weird campaign.
inclusivity and diversity is when ... checks note ... we don't need to adapt our hiring policies
Levi's is trying to save money on models by using technology which has a public image that's only slightly better than NAMBLA's and hoping the word 'diversity' will make things peachy.
welcome Chris and Jordan join petapixel。
Or just hire diverse models.
Boo! Boo I say!
How would using imaginary people increase diversity
... diverse models exist.
Or, I don't know, just fucking hire diverse models.
Anything to avoid actually hiring people with melanin?
I hate this mundane dystopia we seem to be moving steadily forward into
Yikes
Glad I started repairing my old jeans. My goal is to never buy a new pair especially from unethical companies like LEVIS Regardless levis HIRE POC, especially in leadership positions. Then you would not get yourself into messes like this.
ok but what if, and hear me out here, you actually hired diverse models? Eh? Eh? Didn't think of that, huh? This idea is free, you don't have to pay me.
You could just hire models with different body types, they always existed.
Instead of paying money to models from diverse backgrounds. Ain't that just lovely.
If you going to use AI generated models, just make them be fucking robots then. At least that will be more honest. Instead of faking diversity within your brand and send a clear message. 'We only care about money.'
Makes the opposite of sense…
Fake people equals fake diversity I’m pretty sure of that.
Many brands will adopt this to cut costs and make human models obsolete. It has nothing to do with diversity but 💰
This is awesome, incredible, and innovative. Scobleizer AI coming in fast!!
'Let's increase the diversity of our models by cutting diverse models from our team!' 🤡
Adding diversity by *checks notes* removing diversity.
Well, so much for human beings being able to get paid to model. It’s just like self-checkout…but on steroids. 🤦♂️
How are you gonna put real pants on an imaginary person? You want me to buy imaginary pants?
People exist
there ain't a reaction image on this god's green bitch of an earth to fit the situation
dianalunareja ¿ qué opinas ?
Will this increase, or decrease ESG scores?
Wow this is abhorrent
Oh yeah, great. Instead of actually hiring POC, you just use an AI to replace them. Fantastic. Truly innovative. /s
I’m sorry. No. I will no longer support Levi’s if that happens.
Why not just hire diverse models?!?
what the fuck
Yeah that's not what 'DEI' means
Because paying real people for their diversity is too much.
This is abhorrent.
Bye LEVIS , it was a long and lovely romance.
Bro... just... what the actual hell. Hire some actual diverse models, you cheap bastards.
Will the AI programmers be a diverse set of people, or will only white men be telling the AI what the models should look like? Do better, LEVIS. Just hire diverse models. It's not that hard.
Horrendous idea. Truly terrible.
If only there were people of colour on this planet who could, I dunno, be hired as models.
increase diversity by literally excluding all humans
Truly insane
LEVIS done with you
'At last, we can have more brown people in our ads without having to actually pay any of them'
Lmao are you serious LEVIS instead of actually hiring people of color you’re just going to not use actual people at all Please tell me you can see how racist that is
boycottlevis
I'm going to just ask one question: couldn't the diversity of the models be increased by just, uh, hiring diverse models?
WeRe PrOmOtInG DiVeRSitY
Actually insane lmao
Fixed: Levi's will start using AI-generated people in order to increase the ambiguous cultural look of their models, and not have to hire actual minority models.
Tech bros will literally invent new tech capable of altering ethnicities of models before actually hiring PoC models. Astounding.
In other words, you don't actually care about PoC - lest you'd hire them. You just care about -appearing- diverse. It's about your image, not about people.
If you think diversity is about visuals, you have a worse understanding of diversity than the fascists on the US Supereme Court.
Hey LEVIS - if that's true, then it's quite dystopian that you would rather create fake humans than give POC models a chance. You don't increase diversity - you decrease it.
Go give models with 15 fingers in each hands and weird hair roots representation 😭
oh no, levis, do you hear you?
Diverse according to AI: only white people, but with random numbers of fingers and teeth.
What in the dystopian hell is this, Levi's How about, I'm gonna go out on a limb here, just hire more POC?
that's not diversity that's digital blackface
JonLamArt uhhh remember what you said about AI hurting PoC?
AliciaMarieBODY OR... (crazy idea coming...) hire diverse models... if they're using AI-generated people then those diverse models won't get paid which was the point right?
AliciaMarieBODY Al trying to be excepted as an ethnicity?
Or. You know. Just HIRE DIVERSE MODELS!!
Anything to avoid giving money to actual Black or brown human beings.
Or just how to embrace diversity without actually talk, photograph, or interact with diverse people
Wtf
Genuinely curious what Levi's thinks the point of diversity is if it doesn't actually include a diverse group of people
HIRE ACTUAL DIVERSE TALENT YOU GHOULS
Sad.
And this is why DPreview is gone. Photography as a profession soon to follow.
Employ diverse models then. Not hard.
The way someone pointed out earlier that this would happen…
Let’s represent people by not representing actual people
American corperations/government (same thing) is really leading us into the dystopian future fr. Or maybe the dystopian present at this point.
They could of hired a more diverse model 🤷🏻♂️
Proof that corporations don't gives to shits about social issues.
This is dark. 👀
Just disgusting on a number of levels. Shows that diversity for them is just a tick box meaningless marketing term.
What the racist shit is this?!
Ummm.... I can't see how this would actually actively support their livelihood.
This is truly absurd hire actual human beings
who are they trying to market for, mythological beasts
Very efficient, LEVIS! Laziness, cheapness and cynicism all in one stroke.
People will cry over anything nowadays. Sheesh.
Reeks of pretend inclusivity.
Because fourteen finger models are highly underrepresented.
hey LEVIS why don’t you actually hire models you complete prices of garbage
And no model fees with extras for rights
god forbid we just hire diverse models...
Because there aren’t models of all ethnicities?
Not unexpected, but the reasoning is asinine
LEVIS so are you just trying to go the cheap route by not having to pay diverse models, or did you forget that you can just hire diverse models ?
They mean doing it on the cheap
That's not real diversity. Fake and manufactured just like everything else these days.
The minorities are very thankful for this gesture.
Wait, what!? 🙃
luke_lafr, linusgsebastian here’s an interesting use for AI generated people and images. nicklmg you’re lucky that you have an entire staff of people to use as models but this is definitely an intriguing concept. TechLinkedYT hope this makes the next episode.
Or, to save money as they won't have to bother with those irritating photographers.
and at a massive cost savings by cutting out photographers, models, stylists.. etc..
Fake non-existent people, that’s diverse
What a b*****it way to say they are too cheap to hire and photograph actual diverse models.😡
This might be one of the more egregious corporate uses of generative ai I've seen. Like, why not just hire a more diverse group of models? We really are in the darkest timeline.
Or they could just hire actual racially diverse models.
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