— a family of generative AI models for creating media from simple inputs in its Creative Cloud suite.“Firefly will offer new ways to ideate, create, and communicate while significantly improving creative workflows,” the company stated.
“Firefly is unique because Adobe intends it to be more than an AI text-to-image generator,” Adobe said. For marketing and social media, designers will also be able to use a text prompt to generate unique posters, banners, and social posts. Adobe said Firefly’s development and deployment aligned with its AI ethics principles of “accountability, responsibility, and transparency”.
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