How Will Generative AI Disrupt Video Platforms?

the bar for creators to earn revenue — they only need 1,000 subscribers instead of TikTok’s requirement of at least 100,000 followers.

No human-driven platform has yet overcome both of these challenges. However, a solution may exist. Generative AI will change what video content to produce, how to produce it, and whom to show it to, ushering in an altogether new kind of AI-enabled platform.Imagine this scenario. A creator enters this text description: Two people are sitting in an Art Deco café. It’s snowing outside.

This sounds like magic — and indeed, it doesn’t exist yet — but it would be just an ensemble of three AI programs. AI #1 generates the video based on the text input. AI #2 matches the video with the right viewers. AI #3 uses the resulting engagement to guide creators on what to make next.

How will the leading incumbent platforms adapt? Out of the three, Netflix, is most locked into its business model and will likely find it hard to dramatically change. It long resisted an ad-supported model and has only recently moved in that direction. TikTok is the closest to a Generative AI Platform in terms of business model, capabilities, and flexibility to what we see coming, but it has come under regulatoryin the United States.

Like creating the 1st band to leverage ChatGPT to accelerate our songwriting process & release an album in under 50 days! We’re also using DallE to create hilarious videos about the modern workplace. music innovation humor

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