In short, your community exists for your users’ benefit. Build it around helping them connect with others.The first, a ‘natural’ community that emerges from the brand’s users without any involvement from the brand. It’s unusual for this kind of community to blossom on its own unless the brand or product is remarkable and/or innovative.
“If strangers are connecting over your product organically, you’re doing something right,’' says Tom Cote, the founder of innovative smart-fridgeThe second type is formed and encouraged by the business. Brands can spin up a forum or group chat for users to connect with each other and the brand. If your brand falls in the “natural” community category, the first step is to find, connect, and empower the leader of your brand’s existing community.
If your brand falls into the second category, determine why people would join a community around your products or industry. Are people already talking about the brand? Can your brand provide extra value to those interested in doing more with your products? Will people benefit from connecting with others who love your products?Once you’ve answered those questions, outline a strategy around these four guidelines.“Learning what your community wants doesn’t happen overnight.
co-founder Noel Campos. To complement their core product of game-changing, Excel spreadsheet templates, they provide Excel tips and tricks on different social platforms to educate their audience on how to use the popular software better at work.“As a solopreneur, people talk with me directly. It makes them feel like part of the brand’s journey,” says