Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee , has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022 . Based on cloud technology, Dong Dong, the advanced digital persona created by Alibaba to engage with fans, brings the possibilities of cloud-based innovation closer to consumers.
Among her many talents, Dong Dong is not only going to promote Olympic merchandise which can be bought in the official Olympic shop in China on Tmall during her dedicated livestreaming shows, but she can also respond to questions in a lively, natural human voice with different emotions, along with various body gestures from giving a thumbs-up to posting heart-shape gesture and wiping away tears of disappointment.
To realize Dong Dong’s dynamic personality, human-like glamour and natural voice, Alibaba built a special cloud-based AI model, which uses Text to Speech to synthesize human voices and leverages 3D-driven technology to create various realistic facial expressions and natural body movements. Powered by cloud computing and AI technologies, Dong Dong can look, speak and act like a young woman with lively personality.
Other creative technologies designed to support engagement with Olympic fans have also been unveiled during Beijjing 2022. :Developed by the Beijing Organizing Committee for the Olympic Winter Games Beijing 2022 and supported by Alibaba’s digital technologies, Beijing 2022 Cloud Showcasing, a virtual exhibition is debuted to introduce the Olympic Partners and for the Olympic fans to win souvenirs through gamifications and lucky draws.
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