When she first started patronising SaladStop! in 2010, Linda Goh saw it as a convenient way to eat a quick, healthy lunch before getting back to her work at a private bank. These days, Goh continues to frequent the healthy food chain, albeit through its online store.
“At that time, we could see that people were looking for healthier food. We knew the world was changing,” recalled Swiss-born Adrien Desbaillets, who established SaladStop! with his father Daniel in 2009. Two years later, his sister Katherine joined the business while her husband, Frantz Braha joined in 2015.
Evidently, it’s been quite the “make”. In November 2021, the company raised S$12 million in Series B funding, led by Temasek Holdings and with participation from big-name investors such as US-based Vulcan Capital, Singapore’s K3 Ventures, Indonesian VC East Ventures and existing investor DSG Consumer Partners.
“[These brands] are meant to go far beyond where SaladStop! can go,” Adrien explained. “SaladStop! can work well in Jakarta, Bali and Ho Chi Minh City, but when you get to Surabaya and Medan, for example, it becomes harder. We want to go deep in those markets and that’s where we need different brands.”
Sustainability continues to drive the company’s mission. This year, the brand’s first net zero outlet will open in Singapore.
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