are struggling to stay afloat entirely. Yet Julie Bornstein, formerly the COO of Stitch Fix, has come up with a way to deliver personalized fashion to shoppers amidst the economic downturn—with just a few simple “yes” or “no” questions.
Her free app, The Yes, uses Silicon-Valley technology to curate a tailored shopping experience. In working with more than 150 brands selected by The Yes’s Creative Director, Taylor Tomasi Hill, the app also offers a platform for smaller, privately owned fashion labels to gain notoriety. With The Yes's virtual storefront model, brands are able to sell their own merchandise directly to the buyer, including some that may be sitting in excess due to lower than projected sales due to COVID-19.
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