Tech Daily Report

Swedish advertising watchdog rules that the 'distracted boyfriend' meme is sexist

  • 📰 The Independent
  • ⏱ Reading Time:
  • 1 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 4%
  • Publisher: 59%

Technology Technology Headlines News

Technology Technology Latest News,Technology Technology Headlines

The 'distracted boyfriend' meme is perhaps one of the internet's most sensational successes - it's everywhere, and used to illustrate things from Brexit to erm, the latest meme trend. Meta. Anyway, now, the Swedish advertising ombudsman, RO, has criticised a Stockholm company for sexism after it used the famous meme alongside a recruitment advert. The meme shows an appalled girlfriend looking at her distracted boyfriend, as he admires another woman who is walking past.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

If equality is what they’re after I’d like to present the alternative:

19_Adrian_97 Sexist because of the men or women?

He could have just noticed her Yeezys

Look at the donut not the hole.

then what?

This pic has gone viral 😂😂😂😂

Is that not the whole joke?!

Of *course* it does.

It really does cast men in a stereotypical, outdated role. I finally feel woke.

If you changed the sexes, it would definitely be seen by some as some psycho wife-beater who is a control freak. Basically, it's will be the male at fault (again!)

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 80. in TECHNOLOGY

Technology Technology Latest News, Technology Technology Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Distracted Boyfriend meme is sexist, rules Swedish ombudsmanAn image that became a viral internet meme has been ruled sexist and 'gender-discriminatory' by a Swedish advertising body after an internet services company used it in a recruitment advert. People just need to leave us alone!! Is this one sexist too? But, Muslim grooming gangs are just normal?
Source: Daily Mail Online - 🏆 135. / 51 Read more »