Clever Inside Out 2 infographic shows the power of colour in emotional marketing

Disney and Pixar's Inside Out 2 reprises the successful character designs of the first film, with the powerful use of colour to represent and personify the emotions of Joy, Sadness, Anger, Fear and Disgust.

Over on X, a marketing and copywriting specialist has delved deeper. If colours are combinations of the primaries, what happens if we combine different emotions. The result is an infographic showing the colour combinations for more complex emotions ranging from nostalgia to resentment.says the visual helps us consider complex mixes of feelings that"don’t cancel out but rather layer up". But it will also be interesting for anyone considering the power ofin emotional marketing.

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This new AI app's logo has a clever hidden meaningJoe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
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