This new AI app's logo has a clever hidden meaning

are the most simple. But it's sometimes surprising just how much meaning can be packed into an apparently straightforward design. designer, Dot is a new AI app for iPhone that's intended to serve a confident and companion – think a more conversational and personable Siri. And the logo encapsulates this., a company founded by former Apple designer Jason Yuan and Sam Whitmore.

That might sound creepy, but it also makes Dot potentially more useful since it does more than search for information and summarise content. It can make suggestions and even provide motivational support that's more likely to suit the user. It can lend an ear when you need a friend, coach you through a difficult time or just provide recipe suggestions remembering any food allergies you might have.

And the logo? At first glance it comprises two apostrophes in the shape of a circle, which encapsulates the aim of providing balance. They could be seen as single quotation marks, representing Dot's more conversational approach, but they're also intended to look like two koi swimming around each other: one being Dot and the other being the user.

Dot is free for limited usage. Unlimited use and access to certain features like Chronicles costs $12 per month. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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