An Amazon Prime microphone is pictured ahead of the English Premier League football match between Burnley and Manchester City at Turf Moor in Burnley, north west England on December 3, 2019. /
But in the matches, shown on Amazon Prime, the seller’s premium service available for a fee, the pundits and commentators were familiar faces and Amazon branding was far from evident. The photograph got widespread play in the British media and globally which could prove uncomfortable for Amazon. “Indeed just a couple of clicks away from the main feed lay a glimpse of just where Amazon may be taking this,” observed The Guardian.
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