The retailer has dubbed the initiative Marketlink, which will give customers access to as many as 8000 products and is viewed by the Wesfarmers chain as the next stage in its digital evolution.products,” Bunnings managing director Michael Schneider said. “Everything from the front gate to the back fence.“Marketlink will feature a wide variety of new categories and products, including well-known brands, that are not currently available in Bunnings stores.
The leading brands now available on the Bunnings website include Braun, Kenwood, Hisense, Scanpan knives, Sheridan, Riedel glasses, Sodastream and Sunbeam.Source:News Corp AustraliaEarlier this year, online retail giant Amazon revealed a plan to try and claw market share away from Bunnings with the launch of a range of outdoor products including barbecues, patio furniture and garden equipment.
Bunnings controls 20 per cent of the hardware and garden supplies market in Australia and has seen off competition in recent years, notably from Masters Home Improvement.The iconic hardware store is expanding its range of products after announcing a big change to make shopping more convenient.