E-commerce platforms have registered record-breaking sale numbers during the anual Singles' Day shopping frenzy.
Mr Terence Ang, head digital marketing and e-commerce at Gain City, said the local consumer electronics retailer saw a 583 per cent increase in online sales and 239 per cent increase in online orders for the 11.11 sale this year compared to last year. He added that sales at the Gain City showroom in Sungei Kadut was 10 times more for Singles' Day on Sunday compared with regular Sunday sales.The Alibaba Group saw US$38.4 billion in sales on Nov 11, a 38 per cent increase from last year. It also launched one million new products for the 11.11 sale.
Singapore ranked seventh in the top 10 territories buying from Chinese vendors on Alibaba, behind the likes of Hong Kong, the US and Malaysia. Dresses, down jackets and other clothing items formed the top exports.