American Eagle CMO shares why the future of retail will take more than a 'let's just put some technology and screens up' approach

American Eagle Outfitters is one of few mall brands consistently posting increasing quarterly sales, as its peers continue to falter in the retail apocalypse. Kyle Andrew, chief marketing officer at American Eagle, attributed much of the company's success to its willingness to experiment and find ways to better listen to its teen customer base. "A lot of [retailers] fall into that trap of, 'Let's just put some technology and screens up.

American Eagle Outfitters is one of few mall brands consistently posting increasing quarterly sales, as its peers continue to falter in the retail apocalypse. Kyle Andrew, chief marketing officer at American Eagle, attributed much of the company's success to its willingness to experiment and find ways to better listen to its teen customer base. "A lot of [retailers] fall into that trap of, 'Let's just put some technology and screens up.

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