is the name of the company that sells xerographic or photocopying machines with the label or brand name of its namesake. Since it was first introduced in 1938, the firm had been fighting off genericization or the careless usage of the term despite the trademark.Losing the trademark value is a reason why global companies such as Xerox avoid becoming household names or common nouns, according to an article from The New York Times.
“When something becomes so pervasive in everyday society as a result of its own fame, there’s an argument that it no longer represents the brand, it almost represents the action. So as a result of that, in trademark law, you cannot trademark things that are descriptive or generic in nature,” intellectual lawyer Michael CohenThis is the downside when a product becomes too popular, Cohen noted, and soon it will be used as an action in everyday usage.
“Over time, a brand can be so famous and so ubiquitous that people associate that with the action. In everyday usage, people start using that term,” he said. While popularity often equates to revenues, it is also damaging to intellectual property rights of big corporations that own them.
What if pumayag ang ibang brands na sila nila na lang ang gawing verb? sina Ricoh, HP, Canon, Kyocera, Brother, etc. 😆 Hmmm... Ipa-ricoh na yan! Manong, pa-HP pls! Ate, saan ba may Kyocera dito? Brad, pa-brother nga nito, 2 copies.
Genern?
I can use any word as a verb! It’s my language. Even if it breaks all grammatical rules.
This Xerox joke has been making rounds across social media for a few days now. How about you warn Merriam Webster, Cambridge Dictionary, Oxford dict? Why warn us Filipinos? And what are you gonna do if we keep saying xerox, which we will always do? You are a big joke!
Warn 'meaning'?!ok. Some educate but bit funny. 'warn!
From the Merriam Webster dictionary app.