As someone who stares a computer at work for eight hours, and then usually goes home to stare at another, smaller screen, I cannot imagine anything worse. I wonder if these people even understand the foundational value of shopping. Touching things! Walking around! Stuffing my ass into jeans into a dressing room and then forcing a sales representative to tell me what they think! These are my life’s greatest pleasures, and the e-commerce industry is threatening all of them.
The software company Obsess launched “its first e-commerce destination” on Tuesday, according to the Business of Fashion, which is not just one store but “different boutiques, all created in CGI.” Click around and you can explore a yoga studio, an underwater store, and a hiking trail with several models who were clearly never in the same room together, standing around in Outdoor Voices-esque crop tops and leggings.
Sometimes I online shop when I really need one specific thing, and in that case, taking the search bar away from me feels like torture. I do not need to spend any more time on my computer or phone—but what Idon’t need is a clothing or handbag brand telling me that spending more time on my computer would actually be more enjoyable than whatever else I had planned for that day.