Scrunchies, $80 Fjallraven backpacks, and Birkenstocks: There's a new type of 'it' girl online, and of course the internet is already hating on her

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Forget Instagram influencers — teen girls are flaunting their wealth as a 'VSCO girl,' the new social media persona the Internet loves to hate

VSCO girls are taking over the internet, according to Lauren Strapagiel of BuzzFeed News. The VSCO girl is defined by her natural appearance, Brandy Melville crop tops, scrunchies, and being rich enough to afford trendy high-end items for the VSCO girl uniform, reported Strapagiel. The internet loves to hate on the VSCO girl, according to Freya Drohan for Cosmopolitan. Visit Business Insider's homepage for more stories. Forget YouTube creators, Instagram influencers, and fashion bloggers.

VSCO girls are taking over the internet, according to Lauren Strapagiel of BuzzFeed News. The VSCO girl is defined by her natural appearance, Brandy Melville crop tops, scrunchies, and being rich enough to afford trendy high-end items for the VSCO girl uniform, reported Strapagiel. The internet loves to hate on the VSCO girl, according to Freya Drohan for Cosmopolitan. Visit Business Insider's homepage for more stories. Forget YouTube creators, Instagram influencers, and fashion bloggers.

 

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