Beauty YouTuber Jackie Aina—or, as I like to call her, Auntie Jackie—took to Instagram yesterday to preview a top-secret launch, and the internet went wild. The photo featured Aina's hand holding a blurred product filtered in black and white followed by a series of memes . She captioned the image"something is coming," causing everyone to speculate about what could be in the works.
"Why do I feel like you're about to drop an SPF, serum, something that has to do with skincare," one user commented, while others noted that it looked palette-shaped."Another eyeshadow palette?" someone asked, to which Aina responded,"¯\__/¯.
If this is indeed a collab, this won't be the first time Aina has partnered with a beauty brand. In 2018 she teamed up with Too Faced to expand its Born This Way Foundation shade range from 24 to 35 shades and, before that, she released two powder highlighters with Artist Couture. It could also be something entirely new—maybe Aina's very own line? Some also suggested it was Jackie-branded kombucha, and, to be honest, we'd very down for that too.