Share to twitterStarbucks just acquired a stake in tech startup Brightloom to license many of the coffee giant's technologies, eventually to even rivals. late Monday that it will license its in-house digital technology to startup Brightloom, which sells cloud-based software to the restaurant industry, Brightloom CEO Adam Brotman has been busy fielding requests from restaurants, including major national chains.
Brightloom, previously known as Eatsa and founded in 2015, started as a chain of fast-casual restaurants that used robots to make salads. Busy office workers in markets like New York could order via in-store digital kiosks or on their mobile apps and quickly pick up their orders in cubbies that had their names displayed, without having to wait in lines.
With Starbucks, Brightloom will gain some of the tech offerings it doesn’t have yet: in-store mobile payment that allows consumers to pay by scanning, for instance, a barcode on their Starbucks app, as well as the technologies behind the loyalty reward and personalization programs that Starbucks is famous for, Brotman said.
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