Developers are using the internet of things, artificial intelligence and big data to improve living and shopping experiencesShui On Land Ltd's Xintiandi development in Shanghai. The company is using proptech in a trial to assist tenants. Sensors, for example, can capture how many times a hesitant customer picks a book up and sets it down - information a store can use to reorganise displays and accelerate sales.FINTECH is changing the way people borrow, invest and pay for things.
That makes it easier for property companies to use transaction databases, facial-recognition cameras and other technology to improve people's shopping and living experiences, though developers still have to be mindful how they access and use personal data to avoid allegations of overreach. Sensitive information, including people's facial images, isn't stored to prevent the risk of personal privacy infringement issues and potential legal disputes, the company says.
The technology enables the company to turn a bare site into a shopping mall, with every store open, within 18 months of breaking ground. That compares to around two years of construction alone for a project of a similar size.Putting sensors around its residential communities has allowed Longfor Group Holdings to shift away from a labour-heavy property management system.
If enough data creates a warning, alerts are sent out to maintenance workers in the field who can pick up the job, similar to Uber drivers accepting a booking. An executive who travels a lot can ask these newly trained butlers to feed her fish while she's away, or elderly people can be walked outside in their wheelchairs every morning. Residents can even rate these stewards, as Longfor calls them, using an app.Using facial recognition technology, Shui On Land Ltd started to use an app called"INNO" for access control in its Shanghai office buildings.
To further attract female shoppers, Shui On uses big data for distributing coupons and mall maps. First-time visitors can enter their mobile number at a fourth-floor screen to link to their WeChat account, giving Shui On access to their buying habits on Tencent Holdings, WeChat's parent company.