SYDNEY: Australia's competition regulator said on Thursday it is suing the local unit of South Korea's Samsung Electronics Co Ltd, alleging it misled consumers by promoting its Galaxy smartphones as water resistant.
"The ACCC alleges Samsung's advertisements falsely and misleadingly represented Galaxy phones would be suitable for use in, or for exposure to, all types of water ... when this was not the case," ACCC Chairman Rod Sims said in a statement. The suit is another blow for the electronics giant which suffered reputational damage in 2016 when its Galaxy Note 7 smartphones suffered a costly recall after being found fire-prone.The firm, also the world's biggest maker of memory chips, is due to announce preliminary quarterly earnings on Friday. It is widely expected to post a profit plunge due to chip price falls.
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