Eager for an answer, many companies have turned to technology. Take 116-year old Ford Motor Co., whose SYNC Connect app lets drivers start their cars remotely, or 103-year-old BMW and its artificial intelligence-powered sports car. Being counterintuitive can also drive change, as when a veteran retailer like Walmart realizes that an app that helps customers spend less time in its stores will boost sales.
Here are four ways to ensure greater relevancy and evolve the way organizations can be relevant in a constantly shape-shifting digital world.According to Sheldon Monteiro, chief product officer at Publicis Sapient, “At the heart of staying relevant is creating a culture that motivates people to make change.
McDonald’s is a perfect example of these principles in play. The fast-food giant has built its nearly 60-year-old business on offering customers convenience. However, what is—and isn’t—considered convenient has changed over the years thanks to smartphones and an on-demand economy. To stay relevant, McDonald’s has transitioned from a carhop to a drive-through to, most recently, an at-home delivery model.