SK-II
has enlisted YUMI, an AI avatar, as its new face. Along with headlining its campaigns, YUMI is designed to develop its own personality traits over time and will also be able to talk, dish beauty advice, and and solve skincare-related customer queries., the virtual avatar will also be able to speak in multiple languages including Japanese, English, and Mandarin."YUMI is more than a digital influencer.
"We are thrilled to work with innovative companies and brands like Procter & Gamble and SK-II, who are embracing technology to humanize brands at scale," added Greg Cross, co-founder and chief business officer of Soul Machines."YUMI will become a trusted resource to those who interact with her. Customers will immediately notice how easy the Soul Machines digital humans are to converse with and relate to once they spend time interacting with YUMI.
No word yet on when YUMI will be rolled out, but once unveiled, consumers will be able to interact with her across smartphones, home devices and in-stores.
I don't want no skincare advice from someone who's pores are digital. Fuck outa here, Wall-E.