NASCAR is moving 57 years of car racing footage to Amazon's cloud, and says AI will help spin out new shows without thousands of hours of manual tagging

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NASCAR announced it picked Amazon Web Services as its preferred cloud to store race car footage. Here's how NASCAR will make use of AWS's technology.

to store its 500,000 hours of archived race car footage and use AWS's artificial intelligence capabilities to automatically tag the footage and make it searchable.

NASCAR has 500,000 hours of archived race car footage that goes back 57 years. But the computers storing this treasure trove of footage are as old and outdated as some of the cars in the races.Amazon Web ServicesCraig Neeb, executive vice president of innovation and development at NASCAR, says that the data centers that the company had been storing its footage archives on were"getting antiquated.

Neeb says NASCAR looked into the other cloud players on the marketplace, but they decided to narrow it down to. Part of it, Neeb says, was Amazon's"track record of innovation." It also sets the stage for future partnerships with Amazon. It's not the first time that NASCAR is using cloud technology, but this is NASCAR's largest cloud endeavor, Neeb says., NASCAR plans to store these archives on the cloud and use AWS's artificial intelligence tools to sort through and categorize the footage.

 

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