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Google, Facebook have tight grip on growing US online ad market: report

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The U.S. internet advertising industry is projected to hit US$160 billion by 2023 from US$107 billion last year, led by fast-growing categories ...

REUTERS: The U.S. internet advertising industry is projected to hit US$160 billion by 2023 from US$107 billion last year, led by fast-growing categories like mobile video with Alphabet Inc's Google and Facebook Inc firmly controlling the market, consultancy PwC said on Wednesday.

U.S. wireless carrier AT&T Inc despite spending US$85 billion for media company Time Warner to transform into a media and advertising firm, has only managed to eke out single digit market share, according to PwC.

 

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